Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

The report was based on data from a survey conducted in November 2022 among 670 event professionals in the United States and Europe.

Some 73% of respondents say they expect event marketing budgets to increase in 2023.

Event marketing budgets year over year 2021-2023

Event marketers say the biggest key to event success in 2023 is attracting the right attendees (32% cite).

The key to a successful event program 2022 vs. 2023

Some 43% of event professionals say they expect to run a mix of in-person and virtual events this year and 30% expect to run only in-person events.

Mix of in-person, hybrid, and virtual events for 2023

Event marketers say their biggest challenges are not enough team members (26% cite as a big issue) and not enough budget (23%).

The biggest challenges for event marketers

About the research: The report was based on data from a survey conducted in November 2022 among 670 event professionals in the United States and Europe.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji