Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Friday, February 27, 2026
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👋 Hello, Marketer!
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Dreaming of your next getaway? Just planning a trip can sometimes boost your happiness. Do you have travel plans this year to rest and recharge? (Psst... we'll be in Boston this November for MarketingProfs B2B Forum if you like to plan personal trips off of work ones!)
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy.
Read more ➔
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COMMUNITY | QUOTE
"The art of novelty lies in understanding that, while people want breakthroughs, they do not want truly radical change."
—Quiet Persuasion, by Mercure
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SPONSORED CONTENT
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What LLMs Really See When They Read Your Content
LLMs don't "read" your content like humans. Discover how generative engines work, how they find information, and how you can structure your content so it gets cited in AI-driven search.
Get the whitepaper ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 27, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since the workweek ended February 13. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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How B2B Tech Marketers Can Unblock Stalled Pipeline
If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Empowering B2B Marketing Teams With an AI Content Process
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Put the Social in Social Media
Social media is meant to be fun—but some brands haven't gotten the message. Lucky for you, Zontee Hou has a plan to fill your social media calendar with bingeworthy content. Get the low-down on what works on social with Building Brand Trust Through Social Media, a 4-part series available now to PRO members.
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PROFS PICK—SPONSORED
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Practical Adjustments for AI-Driven Search and Discovery
AI is everywhere, but it doesn't read or digest content like humans do. Human judgment still shapes the story. Join Storyblock to explore where AI adds value (and where it doesn't) and uncover small, practical adjustments you can make today to help your content perform in AI-driven search and discovery.
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird pricing available through March 8!
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