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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, February 04, 2020 |
| Get Your Resume Together, It's 2020: The Must-Have Skills of Today's Marketing Leaders | ||||
| If you're a CMO, or plan to be one someday, and you're in job-acquisition or job-preservation mode, you're probably contemplating the skills a high-level marketing professional will need to stay relevant, employable, and successful in the coming years. Here is what you need to know. | ||||
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| How to Define Your Competitive Intelligence Priorities and Why You Should | ||||
| sponsored article | ||||
| Learn why you should outline your competitive intelligence (CI) priorities and how you can quickly make an impact on your organization. If you're not defining your CI priorities, you're setting yourself up for failure. Avoid that costly mistake. | ||||
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| How Do You Develop a Consistent Demand Generation Engine? | ||||
| MarketingProfs event | ||||
| To learn how to develop and implement buyer-centric, strategic demand generation programs that attract buyers, nurture them along their buying path, and turn them into loyal buyers, check out "Modern Demand Generation," a hands-on workshop at MarketingProfs B2B Forum. Learn more. | ||||
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| Younger and Wordier: How Gen Z's Search Behavior Is Different [Study] | ||||
| Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research. Check out other findings from the study. | ||||
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| How to Boost Your YouTube Campaigns With Bumper Ads [Infographic] | ||||
| Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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