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Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl.

The report was based on a study of 956 consumers in the United States conducted via Amazon's Mechanical Turk survey platform. Participants were shown five search prompts and asked what they would type into a search engine.

The researchers then looked at how behavior differed among four generations: Gen Z (defined as born 1998 to 2017), Millennials (1981-1997), Gen X (1965-1980), and Baby Boomers (1946-1964).

The average length of searches conducted by Gen Z participants in the study was five words, compared with around four words for Millennial, Gen X, and Baby Boomer participants:

Gen Z is also significantly more likely to use the terms "best" and "how to" when conducting searches, compared with consumers of other generations:

About the research: The report was based on a study of 956 consumers in the United States conducted via Amazon's Mechanical Turk survey platform.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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