The report was based on a study of 956 consumers in the United States conducted via Amazon's Mechanical Turk survey platform. Participants were shown five search prompts and asked what they would type into a search engine.
The researchers then looked at how behavior differed among four generations: Gen Z (defined as born 1998 to 2017), Millennials (1981-1997), Gen X (1965-1980), and Baby Boomers (1946-1964).
The average length of searches conducted by Gen Z participants in the study was five words, compared with around four words for Millennial, Gen X, and Baby Boomer participants:
Take the first step (it's free).
You may also like:
- Search Trends During COVID-19 and the Exit Phase [Infographic]
- SEO vs. Google Ads: Which Approach Is More Effective?
- The Most Common SEO Issues Impacting Crawlability and Indexability
- How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results
- Five Google Ads Tips to Help You Become a Better PPC Marketer