Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, March 10, 2026
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👋 Hello, Marketer!
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Nothing humbles you quite like old-fashioned technical difficulties. We had some last week as a company, and I also got my own special dose of it when my internet decided it was just done. On a Friday. After cursing a bit, I stepped away and built my cats an obstacle course. Because perspective is important!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying
B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys.
Read more ➔
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COMMUNITY | QUOTE
"One way to improve creativity is to increase your interdisciplinary knowledge; learn from areas and fields of knowledge, and other industries, that are completely different from what you already know."
—The Unfair Advantage, by Ash Ali and Hasan Kubba
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SPONSORED WEBINAR
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Is Growth Slowing You Down?
Scaling marketing can test your systems. In this live group demo, HubSpot and Salted Stone show how growing teams bring discipline to marketing ops by structuring teams and permissions, cleaning CRM data, and rolling out AI without disrupting active campaigns.
Save your spot ➔
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RESEARCH
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The Impact of Marketing-Sales GTM Misalignment
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.
Check out the study findings ➔
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FRIDAY FORUM
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3 Free Sessions on AI: Prompting, Content-Driven ROI, and Workflows
Stop chasing perfect prompts. Learn how to design AI-powered workflows that scale—from using agents for specific tasks to activating content with measurable ROI to architecting smart human-AI handoffs that drive consistent results. Save the date for this free mini-conference!
Save your seat ➔
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INFOGRAPHIC
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How Americans Feel About AI Hiring Tools
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Beat the Go-to-Market Odds
Product and service launches can be a gamble. But you can stack the odds of success in your favor with a comprehensive go-to-market plan! Give your launch the best chance at success with How to Build a Successful GTM Marketing Plan. This 4-part How-To Series is available now to PRO members.
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MAR
12
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45 minutes | sponsored by Wrike
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MAR
13
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3 free live sessions | sponsored by Allego
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MAR
18
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4-part How-To Series with Zontee Hou
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MAR
19
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60 minutes | sponsored by Notified
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MAR
26
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60 minutes | sponsored by ON24
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NOV
2-4
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EXTENDED! Save 40% on your ticket to B2B Forum. Prices increase March 16.
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