Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research from Unbounce and Ascend2.
The report was based on data from a survey conducted in December 2025 among 500 go-to-market professionals in managerial roles and above.
Respondents say the top issues they've experienced as a result of poor Marketing-Sales alignment are employee frustration or lower morale (29% say they've experienced), lost opportunities or lower win rates (28%), and delayed or inconsistent lead follow-up (28%).
Respondents say Marketing-Sales alignment challenges stem most from operational issues like poor tools, processes, and workflows.
Respondents say the top steps they're taking to address Marketing-Sales misalignment are improving communication and collaboration frequency, and standardizing tools and platforms across teams.
About the research: The report was based on data from a survey conducted in December 2025 among 500 go-to-market professionals in managerial roles and above.
