MarketingProfs Today

Thursday, March 16, 2023

📋 Table of Contents

1. Tech, AI, and Marketing: The Evolution of SEO Strategy

2. Three Ways to Increase Customer Engagement sponsored article

3. How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023

4. Tap Into Your Marketing Superpowers sponsored webinar

5. Can ChatGPT Write B2B Tech Articles?

6. Your All-Access Pass to Interactive Workshops MarketingProfs B2B Forum

7. Create Content That Delivers! MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

Tech, AI, and Marketing: The Evolution of SEO Strategy
Tech, AI, and Marketing: The Evolution of SEO Strategy
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case. »
Three Ways to Increase Customer Engagement
sponsored article
Three Ways to Increase Customer Engagement
Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement. »
How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023
How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation. Read more and listen in. »
sponsored webinar
Tap Into Your Marketing Superpowers
It's time to learn how to do more with less—more revenue-generating marketing activities with less time, less headcount, and less budget. Just register for this superhero-themed webinar and kick that marketing kryptonite to the curb. »
Can ChatGPT Write B2B Tech Articles?
Can ChatGPT Write B2B Tech Articles?
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines. Check out the infographic. »
MarketingProfs B2B Forum
Your All-Access Pass to Interactive Workshops
Content Marketing for SEO. Demand Generation. Go-to-Market Planning. Email Marketing. Marketing Strategy. Is your interest piqued? Those are the topics for the interactive workshops you can attend, live this October at our B2B Forum conference, when you get an All-Access Pass. Pick your favorite and spend a day digging in on October 4 before the full conference kicks off on October 5. Grab your early bird ticket now—prices go up in April! Pick your workshop now. »
Create Content That Delivers!
MarketingProfs Working Webinar Series
Customers read your content before talking to your sales team. And if your content doesn't provide what they're looking for, that sales convo may never happen. Deliver a great self-service content experience with the four-part Working Webinar, B2B Content as CX. Jeannie Walters, CCXP, shows you how to craft content that brings them back—and fills your sales pipeline.
Register for all four sessions
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
How to Recognize When It's Time to Expand Into New Digital Marketing Channels »
12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic] »
B2B Influencer Marketing—The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast] »
Direct Mail Marketing in 2023: Top Challenges and Trends »
Five of the Most Common Content Marketing Mistakes—And What to Do Instead »
How to Use Contingency Planning to Future-Proof Your Event Strategy »
News You Can Use
Updates from around the industry Completes Acquisition of Contextual and Native Demand-Side Platform Bidtellect PR Newswire
Press Hook Launches Free AI-Powered Media Pitch Generator Destination CRM
Lusha Announces Full Compliance With GDPR Privacy Regulations PR Newswire
Big Band Software Announces Launch to Build a Better Software Holding Company for the B2B SaaS Market Yahoo Finance
TanServ Launches Inebura, a B2B Accounts Receivable Automation Software Mint
Tabit and Lenovo Partner to Offer B2B BNPL in Canada PYMNTS
Upcoming Events
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising
45-minute webinar | sponsored by StackAdapt
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

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