Unfortunately, e-commerce websites don't always do right by their visitors.
Sometimes they employ "dark patterns," or tactics that trick online shoppers into completing actions that benefit the brand more than the customer.
An infographic (below) from Merchant Machine looks at 12 of the most common dark patterns.
It covers common tactics such as trick questions, misdirection, and forced continuity.
Check out the infographic:
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ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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