MarketingProfs: B2B CMOs in a time of crisis; top digital PR influencers; chatbot benefits and challenges; risk-free B2B Forum registration

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Tuesday, March 24, 2020

	Reaching & Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do
	MarketingProfs B2B Forum: Register Risk-Free [Event]
	The Personality Traits of Top Digital PR Influencers [Study]
	Chatbot Advantages and Challenges [Infographic]

Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do

As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem: For the foreseeable future, reaching and persuading buyers will be extremely difficult. So, what's to be done?

The Personality Traits of Top Digital PR Influencers [Study]

What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common? Check out the findings of this study.

One in Six Emails Won't Reach the Inbox. How Does Your Program Compare?

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The 2020 Email Deliverability Benchmark analyzes more than 2 billion emails from 2019 to see where they landed: inbox, spam, or nowhere at all. Download the report to compare your email program against the average.

MarketingProfs B2B Forum: Register Risk-Free

MarketingProfs event

We know that during these uncertain times, you need peace of mind—which is why we've adopted a risk-free cancellation policy for B2B Forum, set to take place this November. Learn more.

Chatbot Advantages and Challenges [Infographic]

What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this overview of the benefits and challenges of AI chatbots.

Profs Picks

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Many of your email messages are missing recipients' inboxes. In fact, 1 in 6 emails never make it to an inbox—and not necessarily because they're in spam. Instead, they're missing, meaning they'll never engage customers or bring you revenue, because deliverability is directly connected to ROI. Validity's 2020 Email Deliverability Benchmark reviews global inboxing trends, potential factors impacting deliverability, and tips for improving your own email performance. Download the full report now.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!

Upcoming Events

MAR

[Webinar] Four Ways to Align Sales and Marketing in 2020
sponsored by Seismic | 45 minutes

APR

[Webinar] Five Tips for Building a Successful Tradeshow Program
sponsored by Cvent | 60 minutes

APR

[Friday Forum] Email Marketing
sponsored by Marketo | 3 live sessions

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
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—Vahe Habeshian, Director of Publications

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