Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, March 24, 2026
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👋 Hello, Marketer!
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Happy spring! I spent the weekend going on hikes, and it was a breath of fresh air to literally get to breathe the fresh air out in nature. I even got to see a rare whooping crane! They're endangered, but on the rise. And apparently the tallest bird in North America at nearly 5 feet (1.5 meters) tall.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Future Funnel: Winning Evaluation in an AI-Curated World
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This helps put into perspective what's needed as a marketing expert to showcase your success & knowledge of what you're doing for your brand/job role."
—Data to Decisions attendee. Session 2 is live tomorrow at 12 noon ET
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RESEARCH
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The 'Big Seven' Platforms That Rule Desktop Web Search
Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.
Check out the study findings ➔
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SPONSORED WEBINAR
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Digital Engagement Benchmarks for 2026
To engage digital audiences in 2026, you need to be open to change. Join ON24 to learn how new innovations and strategies are reimagining the way we engage audiences and drive revenue, including new digital experience personalization, webinar audience trends, and AI content stats.
Reserve your spot ➔
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INFOGRAPHIC
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The 25 Coolest Brands With Teens
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Help Sales Make Sales
When Sales meets quota, salespeople are walking on clouds. But when they don't, they turn to Marketing for help. Discover the steps you can take to best support Sales in Sales Enablement: Aligning Marketing and Sales, a four-part workshop hosted by Pam Didner. Available now to PRO members.
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MAR
25
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Session 2 of Data to Decisions How-To Series with Zontee Hou
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MAR
26
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60 minutes | sponsored by ON24
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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