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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
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Wednesday, March 25, 2020
 
How to Conduct a Content Audit to Derive the Most Value From Your Content
Five Interactive-Content Tools to Engage Your Audience and Generate Leads
Sharpen Your Writing Skills From Home [MarketingProfs event]
The Marketing Agency Attributes Clients Value Most [Study]
 
Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content
Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content.
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Five Interactive-Content Tools to Engage Your Audience and Generate Leads
To capture leads via your content, you need to provide value and engage your audience. That's where interactive content comes in—from quizzes, to contests, to giveaways. Here are five excellent tools you can use to create interactive content and capture leads.
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One in Six Emails Won't Reach the Inbox. How Does Your Program Compare?
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The 2020 Email Deliverability Benchmark analyzes more than 2 billion emails from 2019 to see where they landed: inbox, spam, or nowhere at all. Download the report to compare your email program against the average.
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Sharpen Your Writing Skills From Home
MarketingProfs event
If you're looking for a way to boost your skills from home—to be ready for whatever the future holds—we think you might like Marketing Writing Bootcamp. It includes 13 sessions that you can access from anywhere for one year. Learn more.
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The Marketing Agency Attributes Clients Value Most [Study]
Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research. Check out the study findings.
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Profs Picks
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Many of your email messages are missing recipients' inboxes. In fact, 1 in 6 emails never make it to an inbox—and not necessarily because they're in spam. Instead, they're missing, meaning they'll never engage customers or bring you revenue, because deliverability is directly connected to ROI. Validity's 2020 Email Deliverability Benchmark reviews global inboxing trends, potential factors impacting deliverability, and tips for improving your own email performance. Download the full report now.
What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!
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