MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

To acquire customers, you must generate leads. To capture those leads, you must provide value to your audience and engage it with your content.

This article shares five of the best tools you can use to create interactive content—quizzes, contents, giveaways, etc.—that engages your audience and generates leads.

1. Easypromos

With Easypromos, you have access to five ways to engage people on your website, Instagram, Facebook, Twitter, and YouTube:

  • Giveaways
  • Contests
  • Games
  • Quizzes
  • Coupons and codes

You can capture more leads when there's a potential reward for users who enter their details for giveaways via your site or social media profiles.

Also, contests and games keep users engaged and provide an opportunity to collect user-generated content.

Quizzes test your audience's knowledge about your products, services, or industry, while codes and coupons incentivize purchases.

To run those sorts of activities, Easypromos provides access to 30 apps with 200 features, so you're bound to find an app that helps to achieve your engagement and lead generation goals.

With the tool's drag-and-drop editor, you can customize the apps to meet your needs. When you're done creating your campaign, you can embed it on your website or share on social media pages.

To track your campaign performance, Easypromos provides campaign analytics. It also helps you to qualify the leads you capture and determine the ROI of your campaigns.

Apart from engaging your audience and capturing leads, Easypromos provides the tools needed to set up automated emails to nurture your leads and convert more of your leads into customers.

2. Apester

Considering that a large number (if not most) of your website visitors are on mobile devices, you need to keep their attention amidst all possible distractions. Apester provides tools to engage your audience and convert them to leads.

Among those tools are...

  • Interactive video
  • Polls
  • Quizzes
  • Personality tests
  • Countdowns
  • Stories

These Snapchat style tools increase visitors' time on page. In addition, you can gain important insights from your audience about their pain points and how to improve your service.

The Instant Story Strip feature checks for trending articles on your website and creates stories for them. As a result, you can drive even more referral traffic from social media to your website.

From the engagement you drive, you also have an opportunity to capture more leads.

For instance, visitors who takes a personality test can enter their email address to get their result or win a prize. Depending on how creative you are, you can come up with many ways to generate leads, as Apester allows you to ask for relevant details from potential leads.

Apester also provides analytics and data about engagement and monetization of your polls and quizzes. Plus, you'll be able to see the results for different locations and platforms.

3. Gleam

This is another robust tool to host your giveaways. With the campaigns you run on Gleam, you can increase your social media following or capture emails.

To make campaign creation easier, there are templates across categories such as events, SaaS, e-commerce, and so on.

The tool's drag-and-drop editor makes it easy to structure your contests and select actions you want your audience to take. Whatever action you have in mind, you'll likely find it because of the high number of options available. Also, you can assign weights to different actions ,which means some actions give entrants more entries.

An uncommon Gleam feature is that it tracks entrants to verify that they've taken all the required actions. That saves time by more easily identifying qualified entrants.

You can also allow entrants to take action repeatedly for more entries. For instance, an entrant can tweet a link daily for more entries. If you're running a giveaway on a WordPress site, there's a Gleam plugin to create the campaign in your dashboard.

Furthermore, Gleam provides integrations with email service providers, such as ActiveCampaign, AWeber, ConvertKit, among others. Therefore, you can add leads to sequences and start nurturing them after collecting their details.

4. Shortstack

Shortstack is an all-in-one tool that allows you to run contests, capture leads, and nurture those leads. With it, you can run contests on your website, Facebook, Instagram, Twitter, and YouTube.

Shortstack has over 65 templates and 20 themes you can customize to create your uniquely designed campaign. And customization is easy with the drag-and-drop editor.

In the editor, you have the necessary tools to create your lead capture forms to request relevant details about your audience.

If you're running a comment-to-enter contest on social media, the random entry picker tool can automatically select winners among the comments. It can save a lot of time without a negative impact on your campaign.

Another feature you'll find useful is the anti-fraud capability to prevent cheating.

With hashtag contests, you have an option to collect user-generated content that's useful for other marketing campaigns.

When you capture a lead, Shortstack's email marketing platform allows you to set up follow-up emails to start nurturing your leads.

And to ensure your campaigns are going according to plan, Shortstack provides analytics to help track performance.

You can easily track the number of views, device type, traffic sources, platforms used by participants, and their entries.

5. Vyper

Running contests and quizzes can keep your audience engaged. But you can further raise the engagement levels when users are rewarded for referring their friends.

This is where Vyper comes in. With it, you can run the following engagement activities:

  • Viral contests/giveaways
  • Leaderboard contests
  • Milestone contests
  • User-generated content

Those make it easier for your campaign to go viral.

Vyper has templates that you can customize based on the type of campaign you want to run.

A simple contest designer makes it easy to build your contest. With the designer, you can customize your contest images, colors, videos, fonts, and other elements to create a unique contest for your brand.

Moreover, you have the option to select whether to display your contest on a landing page, a widget to share, or an embed code to insert into your website. To ensure everyone has access to your campaigns, they are mobile-friendly; you can switch between a desktop and mobile preview while building your campaigns. And the cheating detector allows you to eliminate cheating and consequently, increase the quality of leads generated.

Apart from contests, Vyper allows you to run loyalty campaigns, prelaunch campaigns, ambassador programs, and so on. To track your campaign performance, Vyper provides referral analytics. You'll see users, referred users, and the quality of leads and sales acquired through the referral campaign.

* * *

With so many distractions today, it's becoming more difficult to engage your audience and keep their attention. However, with these five tools, you can create interactive content, contests, quizzes, and more to not only engage your audiences but also generate leads and keep your audience coming back for more.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Lilach Bullock

Lilach Bullock is a social media marketing consultant, trainer, and highly regarded speaker.

LinkedIn: Lilach Bullock