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Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2.

The report was based on data from a survey of 257 marketing professionals who work with agencies.

Respondents say the attributes they desire most in agency partners are creativity (55% cite it as an attribute they value), responsiveness (54%), execution (46%), innovativeness (41%), project management (26%), collaboration (26%), and data management (24%).

Client-Agency Challenges 

Marketers say the most challenging barriers to the success of a client-agency relationship are delivering innovative ideas, attributing revenue to marketing efforts, and delivering on established metrics.

Some 42% of respondents say their agency partners are very successful in overcoming those challenges, and 57% say they are somewhat successful.

About the research: The report was based on data from a survey of 257 marketing professionals who work with agencies.

Continue reading "The Marketing Agency Attributes Clients Value Most" ... Read the full article

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji