Last chance to get the Summer Rate and save up to $400 on B2B Forum in Boston. Get your ticket by August 31.

Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2.

The report was based on data from a survey of 257 marketing professionals who work with agencies.

Respondents say the attributes they desire most in agency partners are creativity (55% cite it as an attribute they value), responsiveness (54%), execution (46%), innovativeness (41%), project management (26%), collaboration (26%), and data management (24%).

Client-Agency Challenges 

Marketers say the most challenging barriers to the success of a client-agency relationship are delivering innovative ideas, attributing revenue to marketing efforts, and delivering on established metrics.

Some 42% of respondents say their agency partners are very successful in overcoming those challenges, and 57% say they are somewhat successful.

About the research: The report was based on data from a survey of 257 marketing professionals who work with agencies.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji