MarketingProfs Today
Together with stock media company

Tuesday, March 28, 2023

📋 Table of Contents

1. Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

2. What Leaders Would Change About Their Crisis Communications Plans

3. Solve the Paid Search Landing Page Problem With a Little Help From AI sponsored webinar

4. The 10 Golden Rules of SEO

5. Your Ticket to Marketing Greatness MarketingProfs B2B Forum

6. The Secret to My (Demand Gen) Success MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement
Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement
Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage. »
Scaling Video Production? In This Economy?
As the demand for video content grows, marketers are facing tight budgets. But video doesn’t have to be expensive to get results. You can make great videos faster and cheaper with the right strategy—yes, even in this economy! Find out how. »
What Leaders Would Change About Their Crisis Communications Plans
What Leaders Would Change About Their Crisis Communications Plans
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research. Check out the study findings. »
sponsored webinar
Solve the Paid Search Landing Page Problem With a Little Help From AI
Too much money is spent in paid search driving users to landing pages that quite simply don't answer their questions. That's because a single landing page can't possibly accommodate the differing intent of so many different queries. In this free webinar, you'll learn a three-step process for solving that problem. »
The 10 Golden Rules of SEO
The 10 Golden Rules of SEO
What are the essential search engine optimization rules to follow? To find out, SEMRush asked its social media audience. Check out the infographic. »
MarketingProfs B2B Forum
Your Ticket to Marketing Greatness
Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. Register today! »
The Secret to My (Demand Gen) Success
MarketingProfs Master Class
Actively engage your prospects and fill your sales pipeline with an automated demand gen program based on the missing link: buyer psychology! From Attract to Sell to Nurture, Kenda Macdonald demystifies what's going on in the brain of your buyers so you can tap into their needs at every step in their journey. Kenda hosts The Secret to My (Demand Gen) Success Master Class. All 22 short video lessons are available now!
Get the missing link
Profs Picks
As marketers, our creativity is bounteous... but not bottomless. Not even the best of us can produce video footage out of thin air and then give it the edits, attention, and promotion it needs—and video is becoming more and more vital to content strategy. Storyblocks is a one-stop resource for every stage of your video strategy, from achieving business objectives and keeping up with trends to sticking with a predictable budget and repurposing your video across channels. Its library of royalty-free building blocks makes video creation easy for everyone, so you can do more with less. Get the agility, flexibility, and adaptability your video strategy needs. Start using Storyblocks today.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
What Americans Value Most in a Job [Infographic] »
Wither Facebook? The Social Platforms Used Most in 2023 »
ChatGPT Is Everywhere. Here's How to Keep Your Job. »
Tech, AI, and Marketing: The Evolution of SEO Strategy »
Can ChatGPT Write B2B Tech Articles? [Infographic] »
How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Semcasting Offers B2B Marketers Superior Technographic and Contact Data With SalesIntel Partnership MarTech Series
Pepper Content Releases Pepper CMP to Empower Businesses to Scale Content Marketing by Marrying Enterprise Workflows, Expert Talent, and AI Yahoo Finance
Inverta Partners With PathFactory to Provide Personalized Content Experiences to Customers MarTech Series
First AI-Powered Recommendation Engine From ChannelMix to Predict Optimal Media Mix in Real-Time MarTech Series
Motive Bolsters Its Executive Team With Addition of Chief Human Resource Officer and First Chief Marketing Officer Business Wire
Altitude Marketing Announces Partnership With Worldnet International Altitude Marketing
Showpad Appoints Jon Borgese as Chief Marketing Officer Showpad
Upcoming Events
How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content
60-minute webinar | sponsored by Instapage
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.