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Wednesday, March 29, 2023

📋 Table of Contents

1. Three Ways Generative AI Will Change B2B Marketing

2. You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

3. Solve the Paid Search Landing Page Problem With a Little Help From AI sponsored webinar

4. The Podcast Audience: Demographic Trends for 2023

5. Your Ticket to Marketing Greatness MarketingProfs B2B Forum

6. Make Short Work of It MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways Generative AI Will Change B2B Marketing
Three Ways Generative AI Will Change B2B Marketing
Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas. »
Scaling Video Production? In This Economy?
Scaling Video Production? In This Economy?
As the demand for video content grows, marketers are facing tight budgets. But video doesn’t have to be expensive to get results. You can make great videos faster and cheaper with the right strategy—yes, even in this economy! Find out how. »
You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing
You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing
Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia. »
sponsored webinar
Solve the Paid Search Landing Page Problem With a Little Help From AI
Too much money is spent in paid search driving users to landing pages that quite simply don't answer their questions. That's because a single landing page can't possibly accommodate the differing intent of so many different queries. In this free webinar, you'll learn a three-step process for solving that problem. »
The Podcast Audience: Demographic Trends for 2023
The Podcast Audience: Demographic Trends for 2023
The podcast audience in the United States has more than tripled in size over the past decade, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
Your Ticket to Marketing Greatness
Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. Register today! »
Make Short Work of It
MarketingProfs B2B Forum
Catch your fill of info-dense 45-minute sessions focused exclusively on B2B marketing—and walk away with actionable advice and a new network of friends! Join 599 fellow marketers at B2B Forum this October 11-13 in Boston. Get your Early Bird tickets before prices go up in April!
Save with Early Bird tickets
Profs Picks
As marketers, our creativity is bounteous... but not bottomless. Not even the best of us can produce video footage out of thin air and then give it the edits, attention, and promotion it needs—and video is becoming more and more vital to content strategy. Storyblocks is a one-stop resource for every stage of your video strategy, from achieving business objectives and keeping up with trends to sticking with a predictable budget and repurposing your video across channels. Its library of royalty-free building blocks makes video creation easy for everyone, so you can do more with less. Get the agility, flexibility, and adaptability your video strategy needs. Start using Storyblocks today.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Klarity by DemandScience Makes 'One-Click Prospecting' a Reality for B2B Sales Professionals Yahoo Finance
Snappy Kraken Launches Freedom360, a Premium Done-For-You Marketing Solution for Financial Advisors Yahoo Finance
Demandbase Announces Q1 Wins With DocuSign, IBM, Unisys, and More PR Newswire
RainFocus Named a Leader in B2B Event Management Technology PR Newswire
Visulon Announces Innovative AI and Generative AI Product Design and Selection Tool for Enhanced Merchandising Planning Yahoo Finance
Agillitics Retools Website to Reflect Emergence of AgiSight, a SaaS-Based Data Analytics Platform EIN News
Zaelab Announces Strategic Growth Investment From Superstep Capital PR Newswire
Upcoming Events
How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content
60-minute webinar | sponsored by Instapage
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel

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