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Thursday, March 30, 2023

📋 Table of Contents

1. The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

2. The Power and Importance of a B2B Referral Generation Program

3. 10 Email A/B Testing Best-Practices

4. Your Ticket to Marketing Greatness MarketingProfs B2B Forum

5. Create That WOW Factor MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)
The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)
The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help. »
Avoid Copyright Issues Before They Happen (And Make Your Legal Team Love You)
Avoid Copyright Issues Before They Happen (And Make Your Legal Team Love You)
It's something all marketers fear: Greg from legal blowing up their inbox because the footage they used in a video wasn't properly licensed. One-stock license is changing that. It’s completely unlimited, with no legal red tape! Learn more. »
The Power and Importance of a B2B Referral Generation Program
The Power and Importance of a B2B Referral Generation Program
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation. Read more and listen in. »
10 Email A/B Testing Best-Practices
10 Email A/B Testing Best-Practices
This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test. Check out the infographic. »
MarketingProfs B2B Forum
Your Ticket to Marketing Greatness
Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. Register today! »
Create That WOW Factor
MarketingProfs Master Class
Lead your audience with empathy and understanding to create that feeling of WOW—and keep your customers thrilled. CX pro Jeannie Walters hosts the Master Class Customer Journey Maps for Marketers: Understand and Exceed Expectations. Available on-demand now for PRO members.
Map your customer's journey
Profs Picks
As marketers, our creativity is bounteous... but not bottomless. Not even the best of us can produce video footage out of thin air and then give it the edits, attention, and promotion it needs—and video is becoming more and more vital to content strategy. Storyblocks is a one-stop resource for every stage of your video strategy, from achieving business objectives and keeping up with trends to sticking with a predictable budget and repurposing your video across channels. Its library of royalty-free building blocks makes video creation easy for everyone, so you can do more with less. Get the agility, flexibility, and adaptability your video strategy needs. Start using Storyblocks today.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
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The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast] »
Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3) »
Speed It Up: What Frustrates Business Website Visitors »
How Promotional Should Marketing Content Be? »
How to Market Your Agency During a Recession »
News You Can Use
Updates from around the industry
Showpad's Enablement Operating System Launches New Automated Question-Based Analytics and Insights GlobeNewswire
Qualified Unveils Qualified GPT, Generative AI for the Pipeline Cloud Yahoo Finance
BigID Prepares Organizations for CPRA Compliance With an Automated Data Privacy Suite PR Newswire
Conferma Pay and Boost Payment Solutions Evolve Partnership to Transform the Payments Industry Fintech Finance
ESG-Focused Fintech Spiral Raises $28M to Launch B2B Model FinTech
Orb, Which Helps B2B Companies Price Their Products, Raises $19.1M TechCrunch
Qonsent Names First Head of Data Strategy and Architecture, Adds Data Industry Veteran CMO to Advisory Board PR Newswire
Upcoming Events
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Main Conference April 13 | Workshops April 11–12
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel

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