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In This Issue
+ How-To: Increase the Value of Your Facebook Community
+ PRO: Take 10 Video Series: How to Integrate Social Media Into Your Strategy
+ Survey Says: Personalized Marketing Drives Buyer Readiness and Sales
+ Quick Take: Text Me Maybe [Infographic]
+ My View: Does Your Company Need a Gunslinger?
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How-To Increase the Value of Your Facebook Community
By Jeff Herzog
Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental sales. Read More
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PRO Take 10 Video Series: How to Integrate Social Media Into Your Marketing Strategy
In just 10 minutes, you'll learn four approaches for successfully incorporating social media into your marketing strategy. You'll see examples of companies (across various industries) that have used these approaches and had great success. Read More
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Survey Says
Personalized Marketing Drives Buyer Readiness and Sales
By Lenna Garibian
Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales activity. Read More
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Quick Take
Text Me Maybe [Infographic]
By Verónica Maria Jarski
In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about? Fortunately, you don't to have to read over someone's shoulder to find out. Leads360 did the research and created this infographic. Read More
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My View Does Your Company Need a Gunslinger?
By Mark Quinn
Gunslingers in business are challengers who push companies, product lines, and marketing campaigns beyond their limits. Here are some defining traits of gunslingers and reasons your company might need one. Read More
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