MarketingProfs Today
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Wednesday, March 8, 2023

📋 Table of Contents

1. How to Use Contingency Planning to Future-Proof Your Event Strategy

2. Five of the Most Common Content Marketing Mistakes—And What to Do Instead

3. Discover Smarter Ways to Use Your Data MarketingProfs Friday Forum

4. Direct Mail Marketing in 2023: Top Challenges and Trends

5. Your All-Access Pass to Interactive Workshops MarketingProfs B2B Forum

6. Team-Building in Boston MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use Contingency Planning to Future-Proof Your Event Strategy
How to Use Contingency Planning to Future-Proof Your Event Strategy
You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning. »
A Marketing Approach Built for Today's Fast-Moving Markets
Aligning teams, updating budgets, and executing plans at the speed of the market is more challenging than ever. We can't afford to keep running marketing on spreadsheets and slides. Check out Uptempo's CMO mini-primer to find out why marketing business acceleration is the way to go. Download the e-book now! »
Five of the Most Common Content Marketing Mistakes—And What to Do Instead
Five of the Most Common Content Marketing Mistakes—And What to Do Instead
Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should. »
MarketingProfs Friday Forum
Discover Smarter Ways to Use Your Data
Analytics doesn't have to be complicated and frustrating. Join our Analytics Friday Forum for three separate sessions that will enhance your ability to measure marketing efforts, accurately and meaningfully. »
Direct Mail Marketing in 2023: Top Challenges and Trends
Direct Mail Marketing in 2023: Top Challenges and Trends
Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
Your All-Access Pass to Interactive Workshops
Content Marketing for SEO. Demand Generation. Go-to-Market Planning. Email Marketing. Marketing Strategy. Is your interest piqued? Those are the topics for the interactive workshops you can attend, live this October at our B2B Forum conference, when you get an All-Access Pass. Pick your favorite and spend a day digging in on October 4 before the full conference kicks off on October 5! Grab your early bird ticket now; prices go up in April! Pick your workshop! »
Team-Building in Boston
MarketingProfs B2B Forum
The best way to set your team up for success in 2023 and beyond? Heading to Boston for B2B Forum! In two jam-packed days—plus an optional workshop day—you and your team will participate in a variety of strategic, tactical, and inspirational sessions. Plus, you'll have a lot of fun doing it. Because a team that laughs together, wins together.
Give your team the #MPB2B experience
Profs Picks
Still juggling multiple spreadsheets and disconnected software systems? You're a marketer, not a circus performer. It's time to say goodbye to disconnected plans that lead to missing targets, uncontrolled spend, execution delays, and gut-level decision making. Say hello to Uptempo: your all-in-one solution that integrates financial, work, and performance management as well as marketing planning so your team can plan better, pivot faster, spend smarter, and execute with confidence. With Uptempo, you'll know your marketing budget better than anyone—even your CFO—and get better clarity into your planning, spend, and impact. It's the focused system you need to manage plans and budgets in uncertain markets with precision. Leave the precarious freeware balancing act behind and book a demo with Uptempo today.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
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What Slows the Creative Process Down »
Expectation Branding: The Value of Losing Quickly and Owning Your Flaws »
A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic] »
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News You Can Use
Updates from around the industry
Dentsu Expands Customer Transformation and Technology Capabilities Through Merkle's Acquisition of Shift7, a B2B Experience and Commerce Agency PR Newswire
B2B SaaS Platform Exolyt Brings in €450K to Analyze TikTok User Behaviour Through AI Tech Funding News
Brazilian Startup Barte Raises $3M for B2B Payments Platform PYMNTS
Laserfiche Launches New MuleSoft Integration Business Wire
Altitude Marketing Promotes Jeff Kotran to VP, Brand Strategy PR Newswire
BetterCloud Appoints Meric Turkoglu as Chief Revenue Officer to Accelerate Business Growth PR Newswire
Upcoming Events
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

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