Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research from Filestage.
The report was based on data from a survey of 366 marketers and creatives who work for brands, agencies, and production companies. The researchers broke the results down into four segments—account management, project management and production, design and creative, and marketing—based on respondents' primary job functions.
Across all four groups, waiting for feedback and chasing people down for their approvals are cited as the two biggest issues that delay the creative process.
Marketers and creatives who work for brands say it takes 10 days, on average, to get a piece of work approved.
Some 49% of respondents say most of their collaboration is remote and in real time, 26% say it is remote and asynchronous, and 25% say it is face-to-face.
About the research: The report was based on data from a survey of 366 marketers and creatives who work for brands, agencies, and production companies.
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