Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, April 1, 2026
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👋 Hello, Marketer!
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Ahh April Fool's Day. The day where countless brands will make questionable decisions just to try to get a little bit more visibility. I'm not a fan of pranks, so there's a lot about this holiday that doesn't do it for me. But I do enjoy a good joke or, better yet, a pun. In honor of our recent fish talk... What's a fish's favorite prank? The gill-t trip.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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From Coverage to Conversion: Measuring PR’s Impact on Pipeline and Revenue
PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics.
Read more ➔
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COMMUNITY | JOKE
In addition to delivering maketing insights to your inbox, we're excited to announce MarketingProfs is now delivering food to your doorstep!
Menu items include Freemium French Fries, KPI Kebobs, Pipeline Pizza, and our Boston B2B-B-Q Wings. Keep an eye out for your MarketingProfs DropOffs Delivery today—and happy April Fool's Day!
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RESEARCH
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The Impact of Reddit on B2B SaaS Search
Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Is Your Customer 360 Actually AI-Ready?
Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Developing an Indispensable Brand-Inspired Growth Strategy
A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Same Content. More Impact.
Having trouble keeping up with the constant demand for new content? You're not alone. Nick Westergaard shows you how to repurpose your conetent to make a bigger impact in our Digital Brand Activation series. Available now to PRO members.
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APR
1
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Session 3 of Data to Decisions How-To Series with Zontee Hou
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APR
14
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60 minutes | with Pam Didner
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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