Today's dose of marketing know-how.
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Wednesday, April 10, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

2. SEO Friday Forum MarketingProfs event

3. Media Inflation: Are Advertising Costs Finally Cooling?

4. Learn How to Use AI in Your Small Business sponsored webinar

5. Unraveling SEO Secrets for B2B Marketers

6. Increase Sales by Thinking Like Sales MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty
article
The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more. »
SEO Friday Forum
MarketingProfs event
SEO Friday Forum
Join our experts as they share highly practical SEO insights. Session 1 will teach you how to use content marketing and SEO to fill your pipeline, and in Session 2 you'll discover how to use SEO to increase revenue—not just your rankings. Sign up here. »
Media Inflation: Are Advertising Costs Finally Cooling?
research
Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research. Check out the study findings. »
Learn How to Use AI in Your Small Business
sponsored webinar
Learn How to Use AI in Your Small Business
Discover how AI can eliminate extra work, save you time, and make it easier to personalize the customer journey. In just one hour, you'll learn how you can use AI in marketing, sales, and customer service. Don't fall behind. See how to get ahead. »
Unraveling SEO Secrets for B2B Marketers
video
Unraveling SEO Secrets for B2B Marketers
This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of SEO with the insights of Kyle Roof, a co-founder of High Voltage SEO and the brain behind the innovative Page Optimizer Pro method. Tune in! »
Increase Sales by Thinking Like Sales
MarketingProfs Working Webinar for PRO Members
How can marketing increase sales? By thinking like the sales team! Pam Didner (author of Global Content Marketing) reveals how she gathers intelligence and writes Sales-supporting content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this PRO-exclusive series are available now.
Align marketing and sales
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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