MarketingProfs: Marketing's golden ticket; peace of mind (a free webinar for you); advertising during COVID-19; 9 key sales metrics

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the easiest way to edit your site without IT:

Tuesday, April 14, 2020

Dear friends,

Times are tough right now.

Nerves are frayed. Budgets at home and at work are stretched. Many of us are feeling isolated and anxious.

MarketingProfs wants to help ease your strain (and, frankly, our own) with a one-hour webinar focused on wellness and mindfulness, led by the head of Mindful USC (and founder of MarketingProfs) Allen Weiss.

The free interactive webinar, "Relax, Release, Realign: The Art of Mindful Living," aims to help you reduce stress and regain a greater measure of control.

Join your fellow marketers this Friday, April 17, at 2 PM Eastern.

We've also planned another free webinar for you, so keep watching this space.

All of us are in this together,

—Team MarketingProfs

In This Issue:

	The Golden Ticket of Marketing (Hint: It's Not Your Website)
	Two Weeks Until Marketing Writing Bootcamp [Virtual Event]
	Advertising During the COVID-19 Outbreak: What Audiences Want [Study]
	Nine Key Sales Pipeline Metrics for Healthy Sales [Infographic]

The Golden Ticket of Marketing (Hint: It's Not Your Website)

There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results.

Are Your Website Releases Deprioritized Because IT Is Busy?

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In such uncertain times as these, marketing teams look to quickly release all kinds of policy changes, announcements, and offers on their websites. Relying on IT to make those changes kills precious time and erodes visitor trust. Here's a "no-code" way to update your site.

Two Weeks Until Marketing Writing Bootcamp

MarketingProfs virtual event

Don't miss the chance to level-up your writing with three live (virtual) keynotes and 10 on-demand sessions designed just for marketers. Live virtual kickoff on April 28 with Ann Handley. Save $100 on your ticket with code HappyCamper.

Advertising During the COVID-19 Outbreak: What Audiences Want [Study]

Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation. Check out the study findings.

Nine Key Sales Pipeline Metrics for Healthy Sales [Infographic]

Every salesperson wants a healthy pipeline, but many don't have a reliable way to take its temperature. Beyond just "healthy" or "dry," what do you need to look at to truly gauge the health of a sales pipeline? These nine important pipeline metrics.

Profs Picks

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We want—we need—to stay agile in customer communications, especially via our websites. When we suddenly have to make an important announcement (a COVID-19 response, for example), fix a broken online form or 404 link, add a special offer, or show a phone number only in a particular geography, relaying information quickly and reliably is key. To reduce dependency on IT and to easily deploy site changes, engineers at VWO have built a solution, VWO Deploy, which they're giving away free for six months. Sign up while there are slots left.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!

Upcoming Events

APR

[Webinar] Agile Marketing 201: Creating Persistent Teams
sponsored by monday.com | 60 minutes

APR

[Webinar] Marketing Analytics: Better Questions = Better ROI
sponsored by Alight Analytics | 60 minutes

APR

[Webinar] How to Bring Physical Events Into the Digital World
sponsored by ON24 | 60 minutes

APR

[Kickoff Keynote] Marketing Writing Bootcamp
presented by Ann Handley | 60 minutes

MAY

[Friday Forum] Metrics and Measurement
sponsored by ZoomInfo | 3 live sessions

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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