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Wednesday, April 14, 2021

📋 Table of Contents

1/ How to Analyze Your Influencer Campaign Performance

2/ How Marketers Can Drive Revenue and Business Growth With Technology and Automation sponsored article

3/ How to Check Your Content for SEO, Tone, Readability, and Originality sponsored

4/ Account-Based Podcasting: The New ABM

5/ How to Overcome Fragmented Data to Get a 360-Degree View of Your Customers sponsored webinar

6/ Instagram Engagement Benchmarks and Trends

7/ A Marketer's Field Guide to Financial Goal-Setting & Measurement New Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Analyze Your Influencer Campaign Performance
MarketingProfs article
How to Analyze Your Influencer Campaign Performance
Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas. »
How Marketers Can Drive Revenue and Business Growth With Technology and Automation
sponsored article
How Marketers Can Drive Revenue and Business Growth With Technology and Automation
Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation. »
sponsored
How to Check Your Content for SEO, Tone, Readability, and Originality
Marketers can't afford to waste precious time crafting content that doesn't engage their audiences or serve their business goals. Content needs to be both well-crafted and SEO-friendly. And with the SEO Writing Assistant by Semrush tool, it can be. To see for yourself, try it free today. »
Account-Based Podcasting: The New ABM
MarketingProfs article
Account-Based Podcasting: The New ABM
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here. »
Instagram Engagement Benchmarks and Trends
research
Instagram Engagement Benchmarks and Trends
Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research. Check out findings from this study. »
A Marketer's Field Guide to Financial Goal-Setting & Measurement
New Master Class
If you want to get results and earn respect, you need to be able to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Learn to love the numbers.
Profs Pick
sponsored
If your content marketing isn't optimized for SEO and doesn't attract and engage readers, what good is it? No wonder 44% of employers consider SEO a key content marketing skill, and organic traffic has become the key metric for measuring content performance. In short, we need to ensure our marketing content is optimized to meet both the expectations of users and the requirements of search engines. Luckily, there's a tool that can help. SEO Writing Assistant by Semrush helps you to easily craft SEO- and user-friendly content that can attract reader attention, bring value to your audience, and improve your search rankings. And it's free to try!
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News You Can Use
Updates from around the industry
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Indicative Unveils 'Journeys' to Give Product Teams Better Insight Into Customer Behavior PR Newswire
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