Please accept all cookies to ensure proper website functionality. Set my cookie preferences

What are the social media shopping habits of younger Americans?

The Influencer Marketing Factory surveyed 350 Gen Z-ers and Millennials in the United States.

The researchers found social commerce shoppers don't tend to seek immediate gratification: More than half (53%) of respondents say they like to carefully research products they see on social media before buying, and only 12% say they've bought something right away.

A recent infographic (below) explores additional findings from the survey, including insights on younger social shoppers' content and product category preferences.

Check out the infographic:

online shopping social media habits of gen z and millennials infographic

Sign up for free to read the full article. Continue reading "The Social Commerce Habits of Gen Z and Millennials [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji