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What are the social media shopping habits of younger Americans?

The Influencer Marketing Factory surveyed 350 Gen Z-ers and Millennials in the United States.

The researchers found social commerce shoppers don't tend to seek immediate gratification: More than half (53%) of respondents say they like to carefully research products they see on social media before buying, and only 12% say they've bought something right away.

A recent infographic (below) explores additional findings from the survey, including insights on younger social shoppers' content and product category preferences.

Check out the infographic:

online shopping social media habits of gen z and millennials infographic

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji