What are the social media shopping habits of younger Americans?

The Influencer Marketing Factory surveyed 350 Gen Z-ers and Millennials in the United States.

The researchers found social commerce shoppers don't tend to seek immediate gratification: More than half (53%) of respondents say they like to carefully research products they see on social media before buying, and only 12% say they've bought something right away.

A recent infographic (below) explores additional findings from the survey, including insights on younger social shoppers' content and product category preferences.

Check out the infographic:

online shopping social media habits of gen z and millennials infographic

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The Social Commerce Habits of Gen Z and Millennials [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji