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In This Issue
+ How-To: Seven Essential Skills for the Content Strategist
+ Survey Says: Marketing and IT: Big Data Key to Customer-Centricity
+ PRO Take 10: Five Secrets of Successful Mobile App Landing Pages
+ Mobile Minute Video: Facebook Home's Marketing Pros and Cons
+ Quick Take: Seven Tips for Managing Communications on the Go
+ My View: Five Ways a Video Blog Can Work Wonders for Your Brand
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How-To Seven Essential Skills for the Content Strategist
By Jason Hirthler
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets. Read More
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Video Mobile Minute [VIDEO]: Facebook Home's Marketing Pros and Cons
By Amanda Klohmann
Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ready to share. Read More
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PRO Take 10: Five Secrets of Successful Mobile App Landing Pages
Maximizing engagement in the mobile app space is paramount to your success as a brand. In just 10 minutes, you'll learn five tips to apply to your mobile app right away that will help you engage with your customers and make your app successful! Read More
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Survey Says
Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
Though often at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership undermine Big Data's potential. Read More
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Quick Take
Seven Tips for Managing Communications on the Go
By Mike Pugh
Marketing professionals can use their mobile phones to maintain efficiency on the go and productively manage day-to-day communication demands by applying these tips and mobile features. Read More
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My View Five Ways a Video Blog Can Work Wonders for Your Brand
By Ruth Barton
Does your company have a video blog? Perhaps it should! Here are five reasons to consider using a video blog for your company. Read More
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Apr 18
PRO Seminar—Getting Flexible: Working Content into Responsive Design
Apr 23
FREE Seminar—How to Increase Engagement and Drive Conversions with Interactive Content
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PRO Seminar—How to Create a Monster Fan Base
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Virtual Conference—Content Marketing Sign up for free!
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