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Wednesday, April 19, 2023

📋 Table of Contents

1. How Much Harder Has Email Marketing Become?

2. Five Tips to Improve SEO Using Stock Images and Videos

3. Drive More Effective GTM Strategies With Brand and Customer Insights sponsored webinar

4. The Responsibilities and Backgrounds of Copywriters

5. The Early Bird Is About to Fly the Nest! MarketingProfs B2B Forum

6. Shakeup B2B: Watch Now! Shakeup B2B

Scroll down for more, including industry news, community goings-on, and other useful resources.

How Much Harder Has Email Marketing Become?
How Much Harder Has Email Marketing Become?
From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change. »
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
Need Stats? Find Your Perfect Proof Point in the Salesforce Stat Library
Bookmark this, marketers: a searchable research database that has all the proof you need to boost the credibility of your content! You can quickly find stats by keyword, industry, or role. Start finding stats now! »
Five Tips to Improve SEO Using Stock Images and Videos
Five Tips to Improve SEO Using Stock Images and Videos
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results. »
sponsored webinar
Drive More Effective GTM Strategies With Brand and Customer Insights
A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and help your business thrive. »
The Responsibilities and Backgrounds of Copywriters
The Responsibilities and Backgrounds of Copywriters
What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Check out the study findings. »
MarketingProfs B2B Forum
The Early Bird Is About to Fly the Nest!
Great news: our program lineup for B2B Forum is now live (and still growing as we add more sessions and shenanigans)! Even better news: register by the end of the day on April 21 to save up to $600 (PRO members and teams save even more) on the best B2B marketing conference on the planet. Prices go up on Friday, so get your Early Bird ticket today! »
Shakeup B2B: Watch Now!
Shakeup B2B
At last week's Shakeup B2B digital conference, over 750 attendees learned about using AI for creative generation, improved LinkedIn marketing, stronger email personalization, and more. Now you can stream all 12 inspirational sessions, including Charlene Li's closing keynote, "Leading in the Permacrisis." But don't wait too long—the exclusive recordings will only be online through June!
Stream Shakeup B2B
Profs Picks
We all know that effective use of research data establishes credibility and trust in B2B marketing content. But if you use outdated, unreliable, or unattributed stats, your content loses credibility instead. Wouldn't it be nice to have a one-stop shop for all the up-to-date evidence you need? Well, here it is: Salesforce's Stat Library was created to be a bookmarkable resource for marketers looking for insights on the intersection of customers, business, and technology. Search for stats by keyword, role, industry, or source. No more frantic searching for last-minute references or scrolling through pages of irrelevant search results! Start searching now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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A Look at the B2B Buyer in 2023 [Infographic] »
CMO Survey: How ChatGPT Could Help Senior Marketers »
News You Can Use
Updates from around the industry
Well Planned Web Partners With PathFactory to Provide Innovative Marketing Solutions That Will Drive Better Content Engagement For B2B Businesses MarTech Series
Inboxbooster Launches With $1M Funding Round Yahoo Finance
Digitalzone Expands Demand Generation Solution Footprint in US and EMEA With New Leadership Business Wire
Storyteq Launches Brand Portals to Revolutionize Creative Automation UK Tech News
Altitude Marketing Announces Partnership With Sytheon PR Newswire
Sharegain Announces Strategic Alliance With J.P. Morgan PR Newswire
Upcoming Events
Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
60-minute webinar | sponsored by ON24
How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights
45-minute webinar | sponsored by Momentive

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