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In This Issue
+ How-To: B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss
+ Survey Says: US Social Ad Revenues to Reach $11B in 2017
+ NEW! PRO Seminar: How to Create a Monster Fan Base
+ Infographic: The Women of Social Media: Digital Influencer Study
+ My View: The Poorly Run AdWords Account: An eBay Case Study
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How-To B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss
By Vince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties—or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work with B2Bs... Read More
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PRO NEW! PRO Seminar: How to Create a Monster Fan Base
No matter your opinion of Lady Gaga, you can't deny her success in attracting and keeping a large base of loyal fans, who have been playfully dubbed her "Little Monsters." This PRO seminar will share 7 of Gaga's lessons of success that can be applied to any brand. Read More
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Survey Says
US Social Ad Revenues to Reach $11B in 2017
By Vahe Habeshian
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017. Read More
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The Women of Social Media: Digital Influencer Study [Infographic]
By Verónica Maria Jarski
Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out this infographic based on the Digital Women Influencers study. Read More
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My View The Poorly Run AdWords Account: An eBay Case Study
By Larry Kim
Recently, eBay announced it won't be using AdWords anymore because its paid ads didn't work. Maybe that's because eBay never understood how to use them. Here's a look at eBay's mistakes. Read More
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Apr 23
FREE Seminar—How to Increase Engagement and Drive Conversions with Interactive Content
Apr 25
PRO Seminar—How to Create a Monster Fan Base
May 2
FREE Virtual Event—Evolutionary! How Technology is Transforming the Nature of Business
May 21
FREE Seminar—What Marketing Can Learn From Sales: Account-Based Marketing
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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