Today's dose of marketing know-how.
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Wednesday, April 24, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. How Design Practices Enhance Your Marketing Strategy

2. The Wait Is Over: #MPB2B Program Out Now MarketingProfs event

3. The Top Challenges Freelancers Face With Clients

4. Maximize Trade Show ROI: Practical Tips & Best-Practices sponsored webinar

5. CTV Precision and the Power of ABM to Reach the Right B2B Audience

6. Counterbalance to AI MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

How Design Practices Enhance Your Marketing Strategy
article
How Design Practices Enhance Your Marketing Strategy
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more. »
The Wait Is Over: #MPB2B Program Out Now
MarketingProfs event
The Wait Is Over: #MPB2B Program Out Now
Wait no longer—the 2024 B2B Forum program is now available! But we're wondering: Is it too heavy on awesomeness? Is that possible? Take a look, see what you think. Browse the awesomeness here »
The Top Challenges Freelancers Face With Clients
research
The Top Challenges Freelancers Face With Clients
What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers. Check out the study findings. »
Maximize Trade Show ROI: Practical Tips & Best-Practices
sponsored webinar
Maximize Trade Show ROI: Practical Tips & Best-Practices
Your organization spends a lot of time and money to prepare for trade shows. Are you putting your resources to their best use at industry events? Discover insights and best-practices for maximizing your trade show ROI. Sign up for this free webinar. »
CTV Precision and the Power of ABM to Reach the Right B2B Audience
video
CTV Precision and the Power of ABM to Reach the Right B2B Audience
This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness. Tune in! »
Counterbalance to AI
MarketingProfs Master Class for PRO members
AI's impact is growing in B2B... giving you the opportunity to humanize your customers' journey and delight your audiences! Discover how to exceed their expectations with Customer Journey Maps for Marketers: Understand and Exceed Expectations. Hosted by Certified Customer Experience Professional Jeannie Walters. Available now to PRO members.
Start exceeding expectations
Afoot in the Neighborhood
MarketingProfs community goings-on
LAUNCHING THIS WEEK: Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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