MarketingProfs Today

Wednesday, April 26, 2023

📋 Table of Contents

1. Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

2. Drive More Effective GTM Strategies With Brand and Customer Insights sponsored webinar

3. Why Now Is the Time to Add Video to Your Marketing Budget

4. Catch These Fan Favorites Live in Boston! MarketingProfs B2B Forum

5. The Value of Intent Data for B2B Go-to-Market Teams

6. Nominate the Best in Account-Based Marketing sponsored

7. Amplify Your Organic Marketing MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

Taking the Long View: The Hardest But Most Valuable Way to Run an Agency
article
Taking the Long View: The Hardest But Most Valuable Way to Run an Agency
The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business. »
sponsored webinar
Drive More Effective GTM Strategies With Brand and Customer Insights
A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and help your business thrive. »
Why Now Is the Time to Add Video to Your Marketing Budget
article
Why Now Is the Time to Add Video to Your Marketing Budget
Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider. »
MarketingProfs B2B Forum
Catch These Fan Favorites Live in Boston!
Returning to the B2B Forum stage this fall are fan favorites Nancy Harhut, Paul Ince, Jay Schwedelson, Christopher S. Penn, and Ann Handley, just to name a few! They're ready to bring you fresh ideas for your latest B2B marketing needs. Don't miss their wisdom. Check out our amazing speakers—more to be added! »
The Value of Intent Data for B2B Go-to-Market Teams
research
The Value of Intent Data for B2B Go-to-Market Teams
B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research. Check out the study findings. »
Nominate the Best in Account-Based Marketing
sponsored
Nominate the Best in Account-Based Marketing
The ABMLA Excellence Awards aims to showcase companies and individuals that are leading the way in account-based approaches to B2B marketing and sales. The ABM Leadership Alliance invites anyone to nominate either a company or an individual that is demonstrating excellence in ABM. Who is succeeding despite uncertainty and providing tangible results? Nominate your favorites here! »
Amplify Your Organic Marketing
MarketingProfs Working Webinar Series
An energized team wants to tell everyone about their exciting work. And their posts on social media can be an excellent source of organic marketing. Learn how to get your team excited to share your company's products and services in "Connect Your Digital Dots," the third session of Nick Westergaard's Digital Brand Activation Working Webinar. Available on-demand, only for PRO members.
Connect Your Digital Dots
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Propense.ai Secures Top-Tier Accounting and Business Consulting Firms for Launch of Cross-Selling Platform Yahoo Finance
TradeCentric and BigCommerce Partnership Powers B2B Sales Growth PR Newswire
EGC Group Launches THE EGC EDGE EIN News
TreviPay Partners With Mirakl to Provide Invoicing and Payment Solutions to Marketplace Businesses Business Wire
Feed.fm Expands Its B2B Music Platform to Power Global Experiences for Top Brands PRWeb
Advertas Wins Platinum Hermes Creative Award for Outstanding Event Marketing Campaign Digital Journal
Upcoming Events
APR
27
How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights
45-minute webinar | sponsored by Momentive
MAY
3
Content and Behavior Intent Planning
Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
10
Lead Scoring and Progressive Profiling
Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
11
Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent
MAY
12
Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
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