Generative artificial intelligence (AI) tools such as ChatGPT are a hot topic among marketers these days.

But what exactly is generative AI? And will it really help marketers with their jobs?

An infographic (below) from Nova provides an overview of the technology. It looks at how generative AI works and how it's being used by marketers.

The infographic also explores how generative AI tools could open up new opportunities for marketers in the near future.

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Check out the infographic:

How generative AI is changing marketing infographic

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji