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| By Igor Glubochansky |
| Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching a successful mobile barcode campaign.
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| By Matthew Grant |
| "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics.
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| Small business owners have to wear many hats—all while focused on running a business. A daunting task, for sure, but this guide will allow you to arm yourself for success with a clear understanding of the fundamentals of effective marketing.
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Five Steps for Managing a PR Crisis
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| Your brand may never face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But it may encounter crisis on a smaller scale. Here are five common-sense steps for managing a crisis—the right way.
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By Steven Kramer
With more than 10.4 million registered users, Pinterest, the pinboard-style social network, is presenting retailers with new marketing opportunities and challenging them to embrace new tactics to connect with customers online.
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