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In This Issue
+How-To: Five Tips to Emotionally Connect Readers to Your Writing 
+Mobile Minute Video: Google I/O Isn't Just for Developers
+PRO Take 10: Six Quick Tips for Writing SEO-Friendly Content
+Survey Says: Effectiveness of Social Media Cues in Ads [Infographic]
+My View: Are You Tracking Metrics That Mean Nothing?
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How-To Five Tips to Emotionally Connect Readers to Your Writing
By Chris Nosal
Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art. Read More
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Video Mobile Minute [Video]: Google I/O Isn't Just for Developers
By Rene Cacheaux
This week, we're examining Google I/O, the annual developer-focused conference held by Google. Is it just for developers? Let's explore that thought. Read More
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PRO Take 10: Six Quick Tips for Writing SEO-Friendly Content
In just 10 minutes, you'll learn to write keyword-rich copy that helps searchers find your website. You'll also learn to effectively use keywords in headers, tags, and links. Plus, if you're an SEO copywriting newbie, you'll get a few tips on how to get started on optimizing your website. Read More
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Advertisement  (one week only) Improve Your Marketing with Youtility
My new book Youtility: Why Smart Marketing is About Help Not Hype is selling like crazy. And if you pre-order from me you'll get 25% off, free shipping, and up to 8 exclusive content bonuses just for you. But only until May 24.
Survey Says
Effectiveness of Social Media Cues in Ads [Infographic]
By Ayaz Nanji
Digital ads and television ads are the most effective at driving interaction with a brandís social platforms such as Facebook, Twitter and Instagram, according to a recent survey. Read More
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My View Are You Measuring Metrics That Mean Nothing?
By Carlos Hidalgo
Unfortunately, many marketers are tracking metrics without knowing why or what they're looking for. Here are a few metrics that are meaningless without the proper context. Read More
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May 23
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May 28
Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
May 30
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June 4
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PRO Seminar—How to Create Marketing Plans that Cross Channels and Deliver Results
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Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
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