MarketingProfs Today

Thursday, May 25, 2023

📋 Table of Contents

1. How to Design a Customer Health Score: Seven Focus Areas

2. Ignite Your Digital E-Commerce Presence and Profit sponsored webinar

3. World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet

4. Feed Your Marketing Soul MarketingProfs B2B Forum

5. The Role of Authenticity in the Online Path to Purchase

6. Robot-Powered Marketing Q&A new AI tool

7. Can You Tell Their Story? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Design a Customer Health Score: Seven Focus Areas
article
How to Design a Customer Health Score: Seven Focus Areas
How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health. »
sponsored webinar
Ignite Your Digital E-Commerce Presence and Profit
Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this free webinar to discover the strategies that will help you reach and convert more shoppers than ever. »
World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet
podcast
World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet
Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot of opinions. Read more and listen in. »
MarketingProfs B2B Forum
Feed Your Marketing Soul
As a marketer, you're tired. You're craving fresh ideas and new relationships. Your soul yearns to be among peers who instinctively get you. If you're nodding along, join us for the best B2B marketing conference on the planet: MarketingProfs B2B Forum. We understand your yearning because we feel it, too. That's why we obsess over not only creating an incredible program of speakers but also giving you an incredible experience that will kickstart new relationships, grow your skillset, and send you home with magical memories! Join us for some B2B marketing magic, October 4-6 in beautiful Boston! Check out the program. »
The Role of Authenticity in the Online Path to Purchase
infographic
The Role of Authenticity in the Online Path to Purchase
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty. Check out the infographic. »
Robot-Powered Marketing Q&A
new AI tool
Robot-Powered Marketing Q&A
Come and stump our new AI-powered Q&A service with your vexing marketing questions. How does it do? Is Jay completely wrong or eerily accurate? Let us know! »
Can You Tell Their Story?
MarketingProfs Master Class for PRO Members
Your audience wants to be heard. Can you tell their story better than they can? Yes—when you have the right info at hand. Put their story in your marketing and become a thought leader with Michele Linn's PRO Master Class: Using Research for Content and Thought Leadership.
Get all 15 videos now
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Versium's New Data Prep Solution Fixes Data to Drastically Improve AI Modeling and Marketing Performance Yahoo Finance
World's First Personalized Human Video Platform Gan.ai Raises $5.25M Helping Brands Drop Tailored Video Campaigns NewsDirect
Stytch Expands Its Platform to Offer B2B Authentication and Single Sign-On MarTech Series
Drift Appoints Tim Redfern as Chief Financial Officer PR Newswire
Esker Customer Service Solution Suite's B2B Experience Enhanced by ChatGPT MarTech Series
SmartAction Secures Additional Funding, Bringing Total Investment to $38M PR Newswire
Upcoming Events
MAY
25
Solutions to Ignite Your E-Commerce Digital Presence & Profit
45-minute webinar | sponsored by Adtaxi
JUN
1
From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
45-minute webinar | sponsored by Adobe
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
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