Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Tuesday, May 26, 2026
|
👋 Hello, Marketer!
|
|
I'm excited to introduce a new segment to the newsletter today called "Your Questions, Answered." We have so many fantastic events at MarketingProfs, and you ask such good questions during them, we need to share them. So check out the discussion from our recent content-focused Friday Forum event featuring conversion copywriter and copy coach Belinda Weaver answering your questions about where your content is losing decision-makers. And let me know what you think!
|
|
—Bri Krantz | MarketingProfs Director of Content
|
| |
|
PUN-chy info incoming!
You've Been Mullet-ing This Over Long Enough
It's time to trim your procrastination! B2B Forum turns 20 this year, and like the classic mullet, we're planning another epic business in the front, party in the back style shindig. This is your LAST WEEK to save 30% on your B2B Forum ticket—all prices increase June 1. And don't forget... teams of 3 or more save an extra $200 per person!
|
| |
|
In This Issue
|
|
|
YOUR QUESTIONS, ANSWERED
|
|
What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 1)
Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies.
Read more ➔
|
|
COMMUNITY | TESTIMONIAL
"I'm always impressed by the quality of the trainings and speakers. I always get insights and instruction I can immediately apply to my work, and it's incredible how rare that is to find! Thank you."
—Anonymous PRO member. Teams get PRO for $179/person!
|
|
|
|
IN-PERSON EVENT
|
|
Your 30% B2B Forum Discount Ends Sunday
You've been mullet-ing it over long enough, bud. The most tubular B2B marketing event, B2B Forum, turns 20 this year. Like the classic mullet, we're planning an epic biz in the front, party in the back style shindig. And it's your last week to save 30% on your ticket—all prices increase June 1!
Get your ticket ➔
|
|
|
RESEARCH
|
|
The Biggest Benefits of AI-Powered Customer Service
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research.
Check out the findings ➔
|
|
|
SPONSORED WEBINAR
|
|
7 Ways to Avoid a Boring Webinar
Webinars are a critical channel to engage audiences and drive pipeline. Yet so many are nothing more than boring presentations with no personality or audience connection. Learn how to turn your webinars into interactive and engaging (fun, even!) experiences your audiences will love.
Save your spot ➔
|
|
|
INFOGRAPHIC
|
|
The Confidence Crash: How New Software Impacts Workers
Nearly half (49%) of workers say they've felt less confident in their ability to do their job after a software transition, according to recent research.
Check out the infographic ➔
|
|
|
SPONSORED CONTENT
|
|
Are You a Full-Stack Marketer?
Full-stack marketers are equal parts strategist, builder, and growth driver. And it's the standard others are chasing. You blend creativity with technical fluency, use data to decide, and move fast. How do you stack up?
Take the quiz ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Feeling Chaotic? Go Back to Basics
Want to develop marketing programs that break free of cookie-cutter tactics and messaging that's more meh than amazing? Start with a solid structure: strategic thinking, effective communications, and human relationships cemented in trust. It's the final week of our Foundations for Marketing Success series. PRO members can stream past sessions now and catch the last live session tomorrow!
|
| |
|
|
MAY
27
|
|
Tamsen Webster leads this free closing keynote session from our Foundations for Marketing Success PRO series.
|
| |
|
MAY
28
|
|
60 minutes | sponsored by ON24
|
| |
|
JUN
4
|
|
60 minutes | sponsored by Interrupt Agents and Glean
|
| |
|
JUN
12
|
|
3 free live sessions | sponsored by Wrike
|
| |
|
NOV
2-4
|
|
Prices increase June 1—save 30% now! Don't miss the 20-year-running best B2B marketing event on the planet.
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2026 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|