Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, May 27, 2026
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👋 Hello, Marketer!
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I have to build playlists for teaching yoga, and I end up tapping into songs from all different stages of my life. It's wild how a single song can transport you to a specific time and place in your past—for better or worse. And honestly, I thought I'd like finding music to go along with teaching yoga more than I do, but it's a lot of work!
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—Bri Krantz | MarketingProfs Director of Content
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The PUN-ches keep coming!
Your 30% off Is About to Walkman Out the Door
In case you've been tuned out, this is your warning—all B2B Forum prices increase June 1! Don't skip this chance to save 30% on your ticket to B2B Forum's 20th year rockin' it. After this Sunday, there won't be a way to rewind this deal. And remember, groups of 3+ save an extra $200 per person. Rad!
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In This Issue
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YOUR QUESTIONS, ANSWERED
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What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 2)
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results.
Read more ➔
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COMMUNITY | JOKE
What’s the best way to market cat food?
Develop buyer purrr-sonas.
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IN-PERSON EVENT
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30% Off B2B Forum Ends Sunday
Right now, B2B Forum tickets are a whopping 30% off. But this deal is about to Walkman right out the door! B2B Forum turns 20 this year, meaning we've officially gone retro. And this is your LAST WEEK to save 30% to join the fun. Hopefully you can hear this fresh message.
Get your ticket ➔
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RESEARCH
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The State of Agile Marketing in 2026
A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research.
Check out the findings ➔
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SPONSORED WEBINAR
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7 Ways to Avoid a Boring Webinar
Webinars are a critical channel to engage audiences and drive pipeline. Yet so many are nothing more than boring presentations with no personality or audience connection. Learn how to turn your webinars into interactive and engaging (fun, even!) experiences your audiences will love.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Navigating the Power of B2B Communication by Getting to the Point
In a world awash with information, clarity in communication are the key to B2B marketing success. Steve Woodruff shares how to cut through the noise and connect meaningfully with your audience.
Tune in ➔
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SPONSORED CONTENT
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Are You a Full-Stack Marketer?
Full-stack marketers are equal parts strategist, builder, and growth driver. And it's the standard others are chasing. You blend creativity with technical fluency, use data to decide, and move fast. How do you stack up?
Take the quiz ➔
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FOR MARKETINGPROFS PRO MEMBERS
Increase the Chances You Get a Yes
TODAY, catch Tamsen Webster's session on how to use message design to get more reliable conversions with your copy. Tamsen will share a groundbreaking, can't-miss framework for crafting messages that drive action by building on the beliefs your audience already holds. PRO members can watch live, and stream all past sessions now!
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MAY
27
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Tamsen Webster leads this free closing keynote session from our Foundations for Marketing Success PRO series.
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MAY
28
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60 minutes | sponsored by ON24
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JUN
4
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60 minutes | sponsored by Interrupt Agents and Glean
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JUN
12
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3 free live sessions | sponsored by Wrike
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NOV
2-4
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Prices increase June 1—save 30% now! Don't miss the 20-year-running best B2B marketing event on the planet.
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