Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Together with the intelligent work management platform
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Today's dose of marketing know-how | Tuesday, May 5, 2026
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👋 Hello, Marketer!
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I can get overly enthusiastic with my To Do lists. My brain decides I need to capture everything I could possibly need to do ever rather than just today. When this happens, I go back to the trusty Post-It note stuck to my computer strategy. Their space limitations focus me, and it's satisfying to pull one down when it's completed.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Search Isn't Dead, but Your Customer Acquisition Strategy Might Be
AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape.
Read more
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COMMUNITY | JOKE
¿Cuál es el baile favorito del tomate?
¡La salsa!
Happy Cinco de Mayo!
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SPONSORED GUIDE
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Stop Managing Chaos. Start Running a Marketing Engine.
When requests, approvals, and assets live everywhere, marketing can't move forward. Learn how global teams automate marketing workflows to streamline campaigns, accelerate approvals, and keep work moving without the endless back-and-forth.
Discover the Wrike difference
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RESEARCH
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Which AI-Related Buzzwords Resonate With SEO Experts?
Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.
Check out the study findings
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SPONSORED WEBINAR
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How to Improve AI Visibility With Press Releases and Syndicated Articles
AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that.
Save your spot
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INFOGRAPHIC
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Personalization vs. Customization: What's the Difference?
This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are.
Check out the infographic
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FOR MARKETINGPROFS PRO MEMBERS
Grow Your Financial Acumen
When your CFO comes a-knocking, you need to be ready to make the case for your marketing budget. And that means you need the financial acumen and measurement skills to make—and justify—smart decisions for your team. Grow your acumen now with our Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement. Available free for PRO members.
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PROFS PICK—SPONSORED
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Get Your Marketing Workflow Under Control
Approval delays? Broken workflows? Disconnected tools? Wrike connects planning, execution, and analytics in one platform so you can launch smarter campaigns, pivot quickly, and drive higher ROI. Get expert-built templates, real-time dashboards, and over 400 integrations to standardize work, reduce handoffs, and keep your campaigns moving with Wrike.
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MAY
6
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Session 3 of our Foundations for Marketing Success PRO series
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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