The terms "personalization" and "customization" are often used interchangeably in B2B marketing.
However, they're distinct concepts.
An infographic (below) from TARGET NXT explores the differences.
It looks at what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are.
Check out the infographic:
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Personalization vs. Customization: What's the Difference? [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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