MarketingProfs Today

Tuesday, May 9, 2023

📋 Table of Contents

1. Reframing Brand Measurement: It's Not Who, But Where

2. Five Tips for Writing Web Content That Captures Attention sponsored article

3. How Not to Waste Your First-Party Data—AND Your Marketing Spend sponsored webinar

4. Does Marketing or Sales Own Customer Strategy?

5. Find Out How Your Content Can Work Harder for You MarketingProfs Friday Forum

6. NEW: 'Ask Us Anything' Tool From MarketingProfs

7. The 10 Most Popular Email Greetings and Sign-Offs

8. Team-Building in Beautiful Boston! MarketingProfs B2B Forum

9. Know Your Enemy MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Reframing Brand Measurement: It's Not Who, But Where
article
Reframing Brand Measurement: It's Not Who, But Where
Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information? »
Five Tips for Writing Web Content That Captures Attention
sponsored article
Five Tips for Writing Web Content That Captures Attention
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention. »
How Not to Waste Your First-Party Data—AND Your Marketing Spend
sponsored webinar
How Not to Waste Your First-Party Data—AND Your Marketing Spend
You can't rely on third-party cookies… so what CAN you rely on? Your own data, of course! BUT... most of us don't harness the power of first-party data to its fullest—or even come close. Just 2% of visitors who reach a site through a campaign become leads! Why waste SO much of your time, money, and effort? There IS a better way. »
Does Marketing or Sales Own Customer Strategy?
research
Does Marketing or Sales Own Customer Strategy?
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
Find Out How Your Content Can Work Harder for You
Join three industry experts for the Content Marketing Friday Forum to get the wisdom you need to improve your content and its performance. You'll walk away with tactics to build brand awareness and trust, drive engagement, and earn those elusive higher search rankings. »
NEW: 'Ask Us Anything' Tool From MarketingProfs
NEW: 'Ask Us Anything' Tool From MarketingProfs
Do you have marketing-related questions or problems—but not a ton of time to go searching for answers and solutions? Give our just-launched "Ask Us Anything" tool a shot! You'll get a response immediately. We've begun to build a large language model (LLM) tool based on 23 years' worth of marketing know-how we've published, and "Ask Us Anything" gives you a taste of what's to come. Try it now! (It's kinda fun.) »
The 10 Most Popular Email Greetings and Sign-Offs
infographic
The 10 Most Popular Email Greetings and Sign-Offs
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. Check out the infographic. »
MarketingProfs B2B Forum
Team-Building in Beautiful Boston!
Teams who train together are more efficient—and they form better relationships with each other. So send your team to B2B Forum this October in Boston to get their training on! Go all out with a day-long workshop with an All-Access pass (starts one day early) or hit up the regular conference sessions and shenanigans with a Conference-Only pass. Either way, you can learn together or divide and conquer, all while getting more on the same page, learning to speak the same language, and getting time to bond. Plus, groups of 3 or more save $200 off the list price! Take the opportunity to transform your team. »
Know Your Enemy
MarketingProfs Master Class
How do you stay ahead of your competition? Discover how to analyze your competitors and predict their moves in "Know the Enemy: Staying Ahead of the Competition," part of our Marketing Strategy Master Class. Hosted by MarketingProfs CEO Allen Weiss.
Stay ahead of the competition
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
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What the Email Marketing Funnel Looks Like [Infographic] »
The Marketing Strategy of Launching a Brand-New Product »
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News You Can Use
Updates from around the industry
Contentful Launches New Capabilities to Simplify and Accelerate Delivery of Digital Experiences at Scale PR Newswire
BrightTALK by TechTarget Exponentially Improves Webinar Registrations With New FastReg Technology Business Wire
Transforming Commerce Experiences: Unleashing Next-Level Omnichannel Expertise With Globant's Commerce Studio PR Newswire
SalesIntel Announces Unlimited Credits Pricing to Revolutionize the B2B Data Industry Benzinga
B2B Payment Platform Paytently Moves Out of Stealth Finextra
Jason Boldt Named Chief Growth Officer at Vecteris Business Wire
Upcoming Events
MAY
10
Lead Scoring and Progressive Profiling
Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
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11
Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent
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12
Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
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