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Tuesday, June 13, 2023

📋 Table of Contents

1. Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them

2. What's in Store for Self-Learning AI in B2C Omnichannel Marketing sponsored webinar

3. The Average Tenure of CMOs at Big Companies

4. You Ask, MarketingProfs Answers AI-powered Q&A tool

5. Data-Cleansing 101: What Marketers Need to Know

6. Workshops Are Going Fast! MarketingProfs B2B Forum

7. Keep Your Sales Enablement Running MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
article
Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos. »
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2023 Marketing Report: Top Challenges and Opportunities
New reasearch: How are today's marketers planning to make every campaign, launch, and brand initiative count in an uncertain marketplace? Download the report to find out! »
What's in Store for Self-Learning AI in B2C Omnichannel Marketing
sponsored webinar
What's in Store for Self-Learning AI in B2C Omnichannel Marketing
AI is the topic of the day... and no doubt, it's here to stay. But what does that mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns, how AI will affect your organization, and how brands that have embraced AI are leading the way. »
The Average Tenure of CMOs at Big Companies
research
The Average Tenure of CMOs at Big Companies
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data. Check out the study findings. »
You Ask, MarketingProfs Answers
AI-powered Q&A tool
You Ask, MarketingProfs Answers
Got a marketing question? Try our new AI-powered assistant, Ask Jay! Trained on 20+ years of MarketingProfs resources, articles, transcripts, and more, Ask Jay gives you B2B-marketing-focused answers to your burning questions. Try Ask Jay now! »
Data-Cleansing 101: What Marketers Need to Know
infographic
Data-Cleansing 101: What Marketers Need to Know
This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data. Check out the infographic. »
MarketingProfs B2B Forum
Workshops Are Going Fast!
Marketers say workshops are one of the best types of training. Ready to try one? Join us at our B2B Forum conference this October in Boston! An All-Access Pass comes with your choice of one of five incredible workshops, ranging from Demand Gen: Score, Plan, Convert to How to Build a Successful GTM Marketing Plan. The passes are limited and selling fast! Choose your workshop now. »
Keep Your Sales Enablement Running
MarketingProfs Working Webinar for PRO Members
If you have a Sales enablement plan but it's a challenge to keep it fresh and relevant, check out Pam Didner's "Keeping Sales Enablement Going," the fourth session in her Sales Enablement Working Webinar. You'll discover tips and tactics to integrate tech between teams, create a robust content library, and keep your content fresh. This full Working Webinar series is available now to PRO members!
Check out the Sales Enablement Working Webinar
Profs Picks
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Some of your most valuable learning resources are your fellow marketers. Take advantage of their wisdom by checking out Momentive's 2023 Marketing Report. You'll get details on wny 41% of marketers say it's challenging for them to keep up with market needs. You'll also learn how and where marketers say they are succeeding or failing at collecting data that shows their impact and where marketers say they are are missing opportunities to show value to leadership. Plus: a Top 5 list of what, according to marketers, is most important for job success. What else are marketers saying? Check out the report to find out.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Grammarly Announces Set of Integrations to Simplify Workflows and Reduce Complexities Created by App Overload Business Wire
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Rio SEO Launches New Local Experience Platform Martech Cube
Upcoming Events
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
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Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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