Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not?
Respondents say the top reasons they delete apps are to free up phone storage (32% cite as a motivation) and when they encounter too many in-app ads (30%).
Some 17% of people say they usually decide whether or not to delete an app after the first use, 40% say after a couple of uses, and 16% say within a week or two of the first use.
People say their top motivators for continuing to use apps from their favorite brands are when apps are easy to use (35% of global respondents cite), simplify their lives (31%), and save them time (27%).
About the research: The report was based on data from a survey of 11,000 people age 18 and older in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom, and the United States.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Customer Experience:
- World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show
- Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
- B2B Marketers, the Customer Journey, and Sales | Marketing Smarts Live Show
- How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show
- How to Deliver (And Improve) the Connected Customer Experience
- A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]