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Tuesday, June 16, 2020

Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage
How to Upgrade Your Sales Teams for Remote Success
PRO Now Includes Marketing Writing Bootcamp... and More! PRO benefits
The 10 Traits B2B Buyers and Managers Value Most in Salespeople [Study]
 
Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage
We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and a big, bone-crushing boulder is rolling toward them. It doesn't have to be that way.
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How to Upgrade Your Sales Teams for Remote Success
The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office contact, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success.
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Content Marketing at Scale: A New Model for Enterprises
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Hollywood has been teamlancing for decades. Now marketers can follow the same model to outsource their content creation at scale and boost ROI. Learn how to teamlance with self-managing freelance teams. Get the e-book.
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PRO Now Includes Marketing Writing Bootcamp... and More!
PRO benefits
With an annual PRO subscription, you now have access to the 13 on-demand sessions of Marketing Writing Bootcamp. PRO subscribers register here at no cost. Not yet PRO? Learn more here.
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The 10 Traits B2B Buyers and Managers Value Most in Salespeople [Study]
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn. See more findings from the study.
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Profs Picks
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As a content marketer for an enterprise, your challenges are magnified. You struggle with both complexity and scale at a level that smaller businesses don't have to think about. But now you have options for executing your content marketing plans, and you don't have to deal with them in-house. No, we're not talking individual freelancers—but entire freelance teams. And you don't have to manage them yourself. ClearVoice fully manages those freelance teams and content creation for brands—including major content projects at enterprise scale. Yup, SEO, branding, paid media... done for you..
You're continually being asked to develop compelling, engaging content. You have multiple target audiences to reach, you have to ensure your value prop is more compelling than your competitors', and you have to do it all while keeping within brand and voice guidelines. What can help you do all that? Storytelling. MarketingProfs' final storytelling virtual workshop, Storytelling: Using Story to Drive Action, is less than two weeks away. If you're ready for five hours of interactive and hands-on learning with renowned storyteller Bobby Lehew, he'll show you how to tell a powerful and compelling brand story. Seats are limited, so reserve yours while you can.
Upcoming Events
JUN
16
[Webinar] Align Marketing and Sales to Simplify B2B Buying
sponsored by Seismic | 60 minutes
JUN
24
[Online Workshop] Using Story to Drive Action
Tell a powerful and inspirational brand story
Half-day, interactive workshop
JUN
25
[Webinar] Doubling Down on Digital
sponsored by Qualtrics | 60 minutes
JUL
10
[Friday Forum] Marketing Technology
sponsored by Cvent | 3 live sessions
NOV
3–6
[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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