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Wednesday, June 24, 2020

How B2B Marketers Can Align With the Self-Directed Buyer Journey
Close the Marketing and Sales Gap, and You'll Close More Deals
PRO Now Includes Marketing Writing Bootcamp... and More! PRO benefits
COVID-19's Impact on Digital Agencies' Revenue and Leads [Study]
 
How B2B Marketers Can Align With the Self-Directed Buyer Journey
The B2B customer journey is undergoing rapid transformation—accelerated by the ongoing pandemic. To reach today's—and tomorrow's—self-directed buyers, marketers must personalize. But, soon, even that won't be enough. You need to prepare for that already-near future.
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Close the Marketing and Sales Gap, and You'll Close More Deals
With loads of information readily available to buyers about potential vendors, sales reps are now expected to deliver insights and articulate value if they are to generate real opportunities. But that can't happen unless you close the gap between Marketing and Sales.
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How to Turn Email Insights Into Better Results Across All Channels
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Your team hit send and then dug into the data to optimize your next email. But what if you could turn those email insights into something more? What if those insights could improve your marketing results across all channels. Get this e-book from Litmus to see how.
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PRO Now Includes Marketing Writing Bootcamp... and More!
PRO benefits
With an annual PRO subscription, you now have access to the 13 on-demand sessions of Marketing Writing Bootcamp. PRO subscribers register here at no cost. Not yet PRO? Learn more here.
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COVID-19's Impact on Digital Agencies' Revenue and Leads [Study]
Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research. Check out the study findings.
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Profs Picks
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As a marketer, you know email is a tactic and a channel you can't live without. Even when done haphazardly, it gets results. But what if you could use email in a way that got the highest-possible returns? In this CMO's Guide to Email Marketing ROI, Litmus examines which factors correlate with high email marketing returns—and which don't. But why stop there? Also find out how optimizing your pre- and post-send email workflows can lead to increased ROI across all your marketing channels. The Pre-Post-Perform framework does exactly that, and The 3 Pillars of Email Marketing guide shows you how. Check out both Litmus guides to improve not just your email marketing but all your marketing.
You're continually being asked to develop compelling, engaging content. You have multiple target audiences to reach, you have to ensure your value prop is more compelling than your competitors', and you have to do it all while keeping within brand and voice guidelines. What can help you do all that? MarketingProfs' final storytelling virtual workshop, Storytelling: Using Story to Drive Action. If you're ready for five hours of interactive and hands-on learning with renowned storyteller Bobby Lehew, he'll show you how to tell a powerful and compelling brand story. It's TODAY! Grab a seat while you can.
Upcoming Events
JUN
25
[Webinar] Doubling Down on Digital
sponsored by Qualtrics | 45 minutes
JUL
9
[Webinar] Sneak Peek: 2020 Email Trends and Strategies to Know
sponsored by Litmus | 60 minutes
JUL
10
[Friday Forum] Marketing Technology
sponsored by Cvent | 3 live sessions
NOV
3–6
[San Francisco] MarketingProfs B2B Forum 2020
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—Vahe Habeshian, Director of Publications
MarketingProfs

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