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In This Issue
+How-To: Top Five Tips for Making Content Work for Your Brand
+Podcast: Social Media and Publishing: Amy Maniatis of National Geographic
+PRO Take 10: Triggered Email Messages to Make Your Cash Register Ring
+Survey Says: What Women Want: Good News, Phone Calls, and Sleep
+My View: Is Responsive Web Design a Magic Bullet or a Conversion Killer?
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How-To Top Five Tips for Making Content Work for Your Brand
By Neil Mody
Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand? Read More
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Podcast Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach. Read More
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PRO Take 10: Triggered Email Messages That Will Make Your Cash Register Ring
Triggered emails can significantly enhance the relevance of your email communications and help generate sales. In just 10 minutes, you'll learn about three types of triggered messages that you should add to your email marketing arsenal. Read More
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Advertisement  Did you know that if the Hispanic market in the United States were a standalone country, it would rank amongst the top 20 economies in the world? Check out our SlideShare presentation highlighting the importance of connecting with this critical and fast-growing market.
Survey Says
What Women Want: Good News, Phone Calls, and Sleep
By Ayaz Nanji
On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report. Read More
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My View Responsive Web Design: Is It a Magic Bullet or a Conversion Killer?
By Benjamin Diggles
To hear marketers discuss the Responsive Web Design approach to mobile, you'd think it's the magic bullet for conversions. But the approach has its flaws. Here's a look at a few of them. Read More
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