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Tuesday, July 16, 2019

The How and Why of Experiential Marketing: 7 Tips to Do It Right
Storytelling for Marketers: Create Compelling Narratives That Connect With Audiences
Do Employees Get the Brand Story Right? [Study]
The Digital Marketer's Omnichannel Struggle Is Real [Infographic]
 
The How and Why of Experiential Marketing: 7 Tips to Do It Right
Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.
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When There's No Substitute for Industry Expertise
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SmartBrief is an essential email newsletter for digital marketers, condensing the day's most important marketing news into a two-minute read—so you can spend more time optimizing your campaigns. Subscribe today, free.
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Storytelling for Marketers: Create Compelling Narratives That Connect With Audiences
MarketingProfs event
The Storytelling Summit for Marketers will bring you three keynotes by master storytellers and nine on-demand sessions covering everything from how to tell stories on social media to incorporating stories into your automation campaigns. Register by July 23 with code STORYTELLING to save 40%.
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Do Employees Get the Brand Story Right? [Study]
Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers. Check out the findings of this new study.
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The Digital Marketer's Omnichannel Struggle Is Real [Infographic]
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Let's take a look.
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Profs Picks
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All those demands placed on you daily as a digital marketer! To meet expectations, you know you have to keep up with important news in the industry. That's where SmartBrief on Social Business can help with its highly efficient rundown of the day's most important digital & social marketing news. Of course, there's more. Survey reports, for one. Like the insightful Landing Page Habits of Marketers study. Click here to read the full report. And for hand-curated and summarized stories from top outlets like Ad Age, Digiday, and eMarketer, activate your free subscription to SmartBrief on Social Business.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
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[Webinar] A Winning Digital Ad Strategy
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—Vahe Habeshian, Director of Publications
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