MarketingProfs Today

Wednesday, July 19, 2023

📋 Table of Contents

1. How and Why to Implement Gamification in Your Marketing Strategy

2. Discover the Stories and Strategies of ABMLA Excellence Awards Winners sponsored

3. How Digital Creators Should Navigate the Metaverse Marketing Smarts Live Show

4. How to Get Sales to Use Your Marketing-Generated Content sponsored webinar

5. The State of B2B Sales in 2023

6. Don't Just Network—Share Moments MarketingProfs B2B Forum

7. Your Customers Want to Be WOWed MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How and Why to Implement Gamification in Your Marketing Strategy
article
How and Why to Implement Gamification in Your Marketing Strategy
People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty. »
Discover the Stories and Strategies of ABMLA Excellence Awards Winners
sponsored
Discover the Stories and Strategies of ABMLA Excellence Awards Winners
The ABM Leadership Awards winners highlight ABM practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. See the winners and get their strategies! »
How Digital Creators Should Navigate the Metaverse
Marketing Smarts Live Show
How Digital Creators Should Navigate the Metaverse
All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go. Tune in! »
How to Get Sales to Use Your Marketing-Generated Content
sponsored webinar
How to Get Sales to Use Your Marketing-Generated Content
Are you producing Sales-supporting content that goes unused? What if you could fix it by setting up the right conditions your sales team needs? Learn how a research-backed formula will get salespeople to use more of your Marketing-generated content and close more deals. »
The State of B2B Sales in 2023
research
The State of B2B Sales in 2023
B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
Don't Just Network—Share Moments
Does the word "networking" make you cringe or go cold with dread? We get that. So we've built moments into B2B Forum to help you get to know the fellow B2B marketers at your side! Join a roundtable discussion, schedule a consultation with an expert, and introduce yourself to the person yelling "BINGO!" next to you (or was that you?). Ask a speaker a question after a session, explore Boston during the photo walk, and let out your inner Phoebe during the fun run. Take the pressure out of networking by immersing yourself in the moment—and bring home new memories. Join us October 4-6 in Boston for MarketingProfs B2B Forum! »
Your Customers Want to Be WOWed
MarketingProfs Master Class for PRO Members
Lead your audience with empathy and understanding to create that feeling of WOW—and keep your customers thrilled. CX pro Jeannie Walters hosts Customer Journey Maps for Marketers: Understand and Exceed Expectations. Available on-demand now for PRO members.
Wow 'em
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Gupshup.io Positioned as a Major Player in the 2023 IDC MarketScape for Communications Platform as a Service MarTech Series
AroundDeal Secures Millions in Pre-A Funding to Further Scale B2B Intelligence Database and Platform Yahoo Finance
Thunes Extends Series C Funding to $72M PR Newswire
Nav Acquires Tillful to Accelerate Data Platform Development PYMNTS
loyalBe Partners With Cheddar The Paypers
Efficient Capital Labs Raises $7M to Fuel B2B SaaS Business Growth Fintech Global
Upcoming Events
JUL
19
AI, Content, & the Law: What Marketers Need to Know Right Now
Session 5 of AI for Content Creators
JUL
20
Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content
60-minute webinar | sponsored by Allego
AUG
11
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Litmus
OCT
4-6
MarketingProfs B2B Forum
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