Do audio formats such as radio, streaming, and podcasts have different core audiences?
To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.
The researchers determined core audience by looking at which demographics gave the highest proportion of their total audio listening time to each format.
An infographic (below) summarizes findings from the research.
Check out the infographic:
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The Core Audiences of Different Audio Formats [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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