Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.
The report was based on data from a survey of 440 email marketers worldwide.
Email marketers say that on top of spending time on tasks associated with actually sending a new email message—build, design, testing, and content creation—their biggest blocks during the production process are collecting feedback (35% cite as among their biggest blocks) and getting buy-in (32%).
Some 21% of email marketers say it typically takes around a week to build a new email and 62% say it takes two weeks or more.
Email marketers say they have a wide range of responsibilities during the email production process, including strategy, copywriting, and program management.
About the research: The report was based on data from a survey of 440 email marketers worldwide.
