Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

The report was based on data from a survey of 440 email marketers worldwide.

Email marketers say that on top of spending time on tasks associated with actually sending a new email message—build, design, testing, and content creation—their biggest blocks during the production process are collecting feedback (35% cite as among their biggest blocks) and getting buy-in (32%).

Biggest blocks during email production survey results

Some 21% of email marketers say it typically takes around a week to build a new email and 62% say it takes two weeks or more.

How long it takes to build an email survey results

Email marketers say they have a wide range of responsibilities during the email production process, including strategy, copywriting, and program management.

Email marketing responsibilities survey results

About the research: The report was based on data from a survey of 440 email marketers worldwide.

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The Biggest Blocks During the Email Production Process

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji