MarketingProfs Today

Friday, July 21, 2023

📋 Table of Contents

1. Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

2. Don't Just Network—Share Moments MarketingProfs B2B Forum

3. Out-of-Home Advertising for B2B Marketing Success Marketing Smarts Live Show

4. Create Engaging Customer Experiences and Launch Faster sponsored guide

5. How to Use the Awareness Stages to Nurture Leads From MQL to SQL

6. Discover the Stories and Strategies of ABMLA Excellence Awards Winners sponsored

7. Demand Gen Secrets MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth
article
Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth
The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience. »
MarketingProfs B2B Forum
Don't Just Network—Share Moments
Does the word "networking" make you cringe or go cold with dread? We get that. So we've built moments into B2B Forum to help you get to know the fellow B2B marketers at your side! Join a roundtable discussion, schedule a consultation with an expert, and introduce yourself to the person yelling "BINGO!" next to you (or was that you?). Ask a speaker a question after a session, explore Boston during the photo walk, and let out your inner Phoebe during the fun run. Take the pressure out of networking by immersing yourself in the moment—and bring home new memories. Join us October 4-6 in Boston for MarketingProfs B2B Forum! »
Out-of-Home Advertising for B2B Marketing Success
Marketing Smarts Live Show
Out-of-Home Advertising for B2B Marketing Success
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective? Tune in! »
Create Engaging Customer Experiences and Launch Faster
sponsored guide
Create Engaging Customer Experiences and Launch Faster
Customers expect a great experience with your brand, and companies are investing in technology that drives that CX. But added technology stretches marketing budgets. Discover how to deliver great CX by focusing on three core elements of your martech stack. »
How to Use the Awareness Stages to Nurture Leads From MQL to SQL
article
How to Use the Awareness Stages to Nurture Leads From MQL to SQL
This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, using the Awareness Cascade. »
Discover the Stories and Strategies of ABMLA Excellence Awards Winners
sponsored
Discover the Stories and Strategies of ABMLA Excellence Awards Winners
The ABM Leadership Awards winners highlight ABM practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. See the winners and get their strategies! »
Demand Gen Secrets
MarketingProfs Master Class for PRO members
Engage your prospects and fill your sales pipeline with an automated demand gen program! From Attract to Sell to Nurture, Kenda Macdonald demystifies your buyers' needs along their journey. Kenda hosts The Secret to My (Demand Gen) Success Master Class. Stream it now!
Automate your demand gen
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch, and Scale Podcast Content Business Wire
Qualtrics Launches XM/os2, the Next Generation of the Qualtrics Platform Fully Enabled With AI MarTech Series
ARInsights Adds Tech Reviews From G2 and PeerSpot to Its Premium Content Solution So Companies Can Search for and Track Trends in Customer Sentiment PR Newswire
Measure Protocol Launches New Consumer Behavioral Data Platform Martech Cube
Big Sky Capital Debuts $20M Fund to Invest in Enterprise SaaS Startups TechCrunch
Upcoming Events
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AI: The Ultimate Wingman for Your Brand Voice
Session 6 of AI for Content Creators
AUG
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AI and SEO: Disrupt Your Content Strategy for Better Search Results with Wil Reynolds
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How to Build a Successful GTM Marketing Plan
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