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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
 
Tuesday, July 28, 2020

Outsourcing Content Marketing? Here's How to Make That Partnership Successful
How to Unleash Your Marketing Superpower: Empathy in Marketing MarketingProfs event
How COVID-19 Is Affecting the B2B Exhibition Industry [Study]
21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
 
Outsourcing Content Marketing? Here's How to Make That Partnership Successful
Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here's practical advice for doing that.
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How to Unleash Your Marketing Superpower: Empathy in Marketing
MarketingProfs event
If you can connect on a deeply human level with your prospects and customers, your marketing's effectiveness will soar. This week's MarketingProfs webinar features 2 sessions: on the ROI of Empathy and B2B empathy success stories. Learn how to unleash your marketing superpower—empathy. Sign up today (it's free!).
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How COVID-19 Is Affecting the B2B Exhibition Industry [Study]
Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research. Check out findings from this report.
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21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth. Check out the infographic.
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Profs Picks
MarketingProfs Events
In this tough climate, you need to show marketing ROI and prove the worth of your team—and your own. We've all had to double-down on digital and content marketing during this pandemic, and we've all needed to prove we can drive revenue. And doing all that takes some serious planning chops. Which is where this free virtual event comes in: 3 sessions—on measurable content strategy, revenue-driving digital marketing, and a proven planning framework. They're presented by industry experts, with live interactive Q&As, and downloadable resources and guides. Sign up now (it's free!).
You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on Empathy in Marketing features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. Sign up today (it's free!).
Upcoming Events
JUL
28
[PRO Webinar] Moneyball: The Art of Winning an Unfair Game
B2B Backstage with Billy Beane | 60 minutes
JUL
30
[Doubleheader Webinar Event] Customer Empathy
sponsored by UserTesting | 90 minutes
AUG
14
[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions
AUG
18
[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes
AUG
25
[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes
NOV
3–6
[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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