Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).
The report was based on data from a survey conducted June 9-21, 2020, among 169 executives with oversight over US B2B exhibitions. In their analysis, the researchers compared the findings with results from a similar survey of 164 executives conducted in April.
Some 73% of respondents say they've had to cancel at least one in-person B2B exhibition, up from 62% in April.
Some 74% of B2B exhibition organizers who have canceled an event say they did so because of uncertainty over whether state/local orders would allow large gatherings, and 69% say they did so because of corporate "no travel" policies:
Some 81% of B2B exhibition organizers say they're now providing one or more virtual offerings, and 65% say they've moved education sessions online:
About the research: The report was based on data from a survey conducted June 9-21, 2020, among 169 executives with oversight over US B2B exhibitions.
Continue reading "How COVID-19 Is Affecting the B2B Exhibition Industry" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Events:
- The B2B Forum 2020 Edition of Marketing Smarts [Podcast]
- Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era
- Can You Create a Meaningful Experience in a Virtual Conference?
- Post-Pandemic Event Checklist: Audience-Centric Innovation and Messaging
- Event-Industry Professionals' Views on In-Person Events Right Now